We love helping businesses and destinations gain a planned direction and focus in their marketing, offering practical and sustainable marketing solutions. Our niche expertise is sustainable travel, ecotourism, agritourism, and drive tourism.
Our founder and MD Melanie Grevis-James has over 30 years’ experience in the Australian tourism industry, assisting tourism businesses and destinations with their strategic marketing, planning, and implementation marketing needs – with a focus on helping destinations and businesses in Outback and regional Australia.
We know the Australian tourism industry inside-out, with extensive industry networks, and experience working across all levels of the industry – with national, state, regional, and local tourism organisations, Councils, member-based tourism associations, and tourism businesses.
We are proactive members of QTIC (Queensland Tourism Industry Council), ASTW (Australian Society of Travel Writers), Ecotourism Australia, AMI (Australian Marketing Institute), and other regional tourism organisations.
Melanie has volunteered as a Queensland Tourism Awards judge for several years, and is a Certified Practicing Marketer.
